Pauline’s passion for the legalized cannabis industry is what lead her to join her husband David Hyde in 2013 as they built Canada’s foremost cannabis security consultancy – David Hyde and Associates (DHA).
With over 8 years of experience in the cannabis space, Pauline has established an extensive network within the industry allowing her the privilege of working with 100’s of Cannabis companies on key aspects of their business.
Pauline has seen and experienced first-hand the remarkable benefits of Cannabis in the medical field; from end-of-life pain management to chronic pain relief. Pauline’s work in the cannabis sector is fuelled by her personal experiences.
Previously, as the acting CFO and Strategic Advisor at DHA, Pauline’s expertise in analyzing company financials coupled with her strategic mind and keen ability to understand all aspects of the business - most importantly client needs - is in part what led to the successful negotiation and sale of DHA in 2018. Pauline has continued to succeed in the cannabis industry consulting with a number of Cannabis companies in conjunction to starting Hyde Advisory & Investments (HAI) in 2018.
Pauline’s depth of experience in business optimization, client/employee relations, and sales strategy & marketing are complimented by her previous 18-year career in retail management and business development. In working with some of Canada’s largest retail organizations - including Hudson’s Bay, Roots, and Levi’s - Pauline was tasked with overseeing all aspects of company operations from onboarding to international brand purchasing as well as creating and implementing security and training programs.
As President and Founder of HAI, Pauline brings her 8 years of hands-on cannabis industry experience coupled with her extensive knowledge of business optimization, financial corporate development, team building, and client satisfaction to HAI clients and partners. Pauline is genuinely invested in your success!